In today’s fast-moving business landscape, decisions should be driven by data—not guesswork. High-quality data provides clarity, helping businesses understand customer behavior, measure performance, and optimize strategies for better results. Without accurate and actionable insights, marketing efforts can be inefficient, and opportunities can be missed.
A strong data foundation enables you to:
With the right data strategy, businesses can transform raw numbers into meaningful insights—enabling smarter decision-making, greater efficiency, and sustained growth.
Accurate data collection is the backbone of any successful marketing strategy. Google Tag Manager (GTM) and Google Analytics 4 (GA4) work together to provide deeper insights into user behavior, campaign performance, and conversion tracking—allowing businesses to make data-driven decisions with confidence.
Our expertise in GTM and GA4 ensures that you:
By properly configuring Google Tag Manager and GA4, we help businesses move beyond surface-level metrics—giving them the insights they need to refine strategies, increase conversions, and drive measurable growth.
Marketing success isn’t just about generating traffic—it’s about knowing which channels, campaigns, and touchpoints contribute to conversions. Attribution modeling helps businesses identify where their leads and sales are coming from, ensuring smarter budget allocation and more effective marketing strategies.
We help businesses make sense of attribution by:
By leveraging attribution data, businesses can confidently invest in the marketing efforts that truly drive revenue—eliminating wasted spend and maximizing ROI.
Raw data is meaningless without the ability to analyze and interpret it effectively. Data interpretation bridges the gap between analytics and action, helping businesses make informed decisions that drive growth. By understanding key performance metrics, spotting trends, and identifying patterns, we turn complex data into clear, actionable strategies.
Our data interpretation approach includes:
With the right interpretation, data becomes a powerful tool—not just a collection of numbers. We help businesses make sense of their analytics, ensuring they can confidently refine strategies and achieve measurable success.
Determine & review critical metrics to take an objective look at the existing landscape
Use quantitative data and team feedback to ideate on improvements to systems, processes & pipelines
Determine the areas of highest opportunity to leverage and the risks to mitigate
Deploy outlined strategies to increase predetermined metrics & KPIs
Review the results to determine objective wins, losses and ROI evaluation
Jason is a high-impact sales and operations leader with over twelve years of experience building and growing businesses. Jason’s expertise is in strategic mapping, business and sales strategy and process, account management, relationship-building and communication. He has an entrepreneurial spirit, proven business acumen and a strong ability to understand organizational initiatives while assisting to build structure and track progress against targets. He’s helped two companies grow to and through acquisition.
Jason enjoys running trail ultramarathons, playing music, and being a dad.
Michael is a results-driven marketing professional with extensive expertise in digital growth strategies including; SEO, project management, website optimization, content strategy and branding. Michael has been an architect, building and positioning businesses at the top of their respective verticals, in highly competitive marketplaces.
When he’s not working, you can find Michael playing on stage in Colorado mountain towns or packed venues in Downtown Denver with his band Splendid Blend.
Ready to take your business to the next level? Get in touch and find out how we can help you grow your business.