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Measure

Conversion Rate Calculator

Conversion rate is the percentage of visitors (or ad clicks) that complete the action you want, such as a purchase or sign-up.

Calculate based on

Purchases, sign-ups or whatever action you're measuring.

Enter values to calculate

Formula

Conversion rate (%) = Conversions ÷ Total visitors × 100

or, based on clicks: Conversion rate (%) = Conversions ÷ Total clicks × 100

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