What Is Content Decay? How to Make Old Content Rank Again
Content that once drove steady traffic and leads doesn’t always stay that way. Rankings quietly slip, organic visits taper off,…
Auditing Services
Find out what’s actually working
Six focused audits that turn scattered dashboards and vendor reports into one clear, prioritized roadmap — reviewed with your team, not just emailed as a PDF.
What Audits Identify
Investigate
Inflated Results
Reported metrics are often cherry-picked to show progress. Clean dashboards and steady “growth” can mask the losses actually being incurred underneath.
Uncover
Missed Attribution
If your data credits the wrong touchpoints, you’ll keep pouring money into channels that just happen to sit at the end of the funnel. Last-click models and self-reported platform metrics routinely overstate some channels and bury others. We show you what’s genuinely driving conversions—not what’s taking credit for them.
Identify
Funnel Inefficiencies
Prospects leak out at every stage, but the leaks aren’t always where you think. A strong top-of-funnel can mask a broken handoff to sales; a healthy close rate can hide the fact that you’re only converting the few leads that were already going to buy. We find where people are dropping off—and what it’s costing you.
Stop
Over-Spending
Budgets rarely get cut; they just accumulate. Channels that stopped performing keep drawing spend because no one is forced to justify the line item. We identify where you’re overpaying for results—and what you could redirect toward what actually works.
Transparent reporting
Decision-Driven Dashboarding
Every engagement runs on a shared dashboard tracking the metrics that move revenue — traffic, pipeline, conversion — updated continuously, not buried in a monthly PDF.
Plain-language readouts tell you what changed, why it changed, and what we’re doing next. The numbers drive the roadmap.
Growth Dashboard
Revenue Growth
$5.6M YoY
Sign-ups
86%
Organic Growth
57%
How It Works
Audit Process
01
Plan
Mapping the marketing funnel and setting goals to define micro and macro conversions while closely aligning auditing with business objectives.
02
Collect
Tap into all available data streams to collect critical data for analysis.
03
Interpret
Separating the noise from the real KPIs and growth signals that actually contribute to growth and conversions.
04
Audit
60-70 page audit report delivered and unpacked in an extensive audit review with your team. Complete with suggested next steps and a map for improvement and cost savings.
Six audits, one full-funnel view
Each audit examines a different part of your marketing and sales engine. Jump to any audit to see what we look at.
Choose your audit type
SEO Audit
We’ll pull apart your technical health, rankings, and content gaps to find the searches you should be winning.
What SEO Audits Cover
Technical SEO
Crawlability, indexation, site architecture, structured data, and Core Web Vitals — the foundation that lets search engines find and trust your pages.
On-Page Optimization
Title tags, headers, internal linking, and content structure across your highest-opportunity pages.
Keyword & Content Gaps
Where competitors are capturing demand you aren’t — and which of those gaps are worth going after first.
Backlink Profile
Link quality, toxic-link risk, and where authority-building outreach would move the needle most.
Competitive Landscape
How you stack up against the sites actually outranking you, and what they’re doing that you’re not.
Site Speed & UX
Load performance and usability issues that hurt rankings and quietly cost you conversions.
Data Audit
We pressure-test your tracking and attribution so the numbers you’re making business decisions on are actually the numbers you should trust.
What Data Audits Cover
Tagging & Tracking
A full audit of your GTM/GA4 implementation — broken tags, duplicate events, and gaps between what’s firing and what you think is firing.
Attribution Modeling
How credit gets assigned across channels, and whether that model actually reflects how your customers convert.
Integration Health
Whether your CRM, ad platforms, and analytics tools are actually talking to each other correctly, or quietly drifting out of sync.
Reporting Accuracy
Are the numbers leadership sees every week actually right — and are they even the right numbers to be looking at.
Conversion & Goal Tracking
Micro and macro conversions defined clearly and firing reliably, so nothing gets over- or under-counted.
Data Governance
Who can edit tracking, and whether changes go through any review before they silently break your reporting.
Paid Media Audit
Ad spend hides inefficiency well — a campaign can hit its target CPA while still leaving real budget on the table. We look at every layer.
What Paid Media Audits Cover
Account Structure
Campaign and ad group organization, naming conventions, and whether the structure is helping or fighting the algorithm.
Targeting & Audiences
Who you’re actually reaching versus who converts — and where targeting is quietly burning budget on the wrong audience.
Bid Strategy & Budget
Whether budget is allocated to the channels and campaigns actually driving results, not just the ones that are easiest to scale.
Creative Performance
Which ads and copy are actually earning clicks and conversions, and which are quietly dragging down account performance.
Landing Page Alignment
Whether the page behind the ad actually matches the promise in the ad — and where that mismatch is costing you conversions.
Attribution & ROAS
Whether the return you’re reporting on is the return you’re actually getting, once cross- channel attribution is accounted for.
CRO Audit
More traffic is expensive. Fixing the leaks already in your funnel is usually cheaper — and faster.
What CRO Audits Cover
Funnel & Drop-off Analysis
Where visitors are actually leaving your funnel, and what’s happening on the page right before they go.
Landing Page Experience
Clarity, load speed, and whether the page actually delivers on what brought the visitor there.
Checkout & Form Friction
Every extra field, redundant step, and confusing error message standing between interest and a completed conversion.
Mobile Experience
Where the mobile experience quietly underperforms desktop — often the majority of your traffic and the minority of your conversions.
Trust Signals & Messaging
Whether the copy, social proof, and guarantees on the page are actually answering the hesitations your visitors have.
Testing Opportunities
A prioritized list of A/B tests worth running, ranked by expected lift and how quickly you could get a reliable read.
Marketing Operations Audit
We find where leads are getting stuck between systems and teams.
What Marketing Operations Audits Cover
CRM Configuration
Data hygiene, field structure, and whether your CRM actually reflects how your sales process really works.
Lead Routing & Scoring
Whether leads reach the right person fast, and whether your scoring model reflects who’s actually ready to buy.
Automation Workflows
Email sequences, task triggers, and nurture flows — are they still doing what they were built to do, or quietly broken.
Sales & Marketing Handoff
The exact moment a lead moves from marketing to sales, and how many slip through the cracks right there.
Tool Stack Overlap
Where your martech stack has redundant tools doing the same job — and where there’s a real gap nothing is covering.
Pipeline Reporting
Whether your reporting actually shows leadership how marketing activity connects to closed revenue.
Affiliate Platform Audit
Affiliate programs quietly drift — commission structures stop matching margins, and your best partners get buried under dozens of inactive ones.
What Affiliate Platform Audits Cover
Program Structure
Commission logic and tiering, and whether they still align with your actual margins.
Partner Mix & Performance
Which partners are actually driving revenue, and which are inactive placeholders taking up space in your dashboard.
Tracking & Attribution
Whether conversions are being attributed to the right partner — and whether you’re paying commission on traffic that would have converted anyway.
Compliance & Brand Safety
Where partners are placing your brand, and whether their claims and creative are things you’d actually stand behind.
Creative & Offer Performance
Which offers and creative assets are converting for partners, and which ones need a refresh.
Growth Opportunity
Where the program has room to recruit new partners in categories you’re currently underrepresented in.
Auditing Insights
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