LAUNCH offers a structured framework for self-reflection and comprehensive business planning, empowering you to map out your initial steps, establish clear objectives, and create a detailed action plan for the next six months.  The workbook serves as a trusted mentor, offering practical advice and encouragement as you navigate the entrepreneurial landscape.

LAUNCH is for you, the entrepreneur, in the early stages of developing your business or business ideas.  It is for those seeking tools, resources and guidance to navigate the challenges and opportunities of building a successful venture. Unlike scattered educational materials like books, templates, YouTube videos, blogs, or courses, LAUNCH provides a structured and action-oriented process that empowers you to transform your ideas into reality.

Unlike tools that are currently available like business plan websites, department-specific project planning software, business books or classes, LAUNCH provides a process that is intuitive and engaging, allowing users to work through their ideas, expand on them, and build an objective road-map on the path to entrepreneurship.

LAUNCH is not designed to replace a business plan. That being said, the process and actionable outcomes it provides can certainly contribute to a business plan in many ways. Oftentimes, a business plan is designed for an external audience with long-term objectives that show how the business plans to operate and where successes will be found. Scenarios in business plans are often “best case” scenarios that are origins and telling an overarching story. 

Sitting down with pen/pencil and paper is an intimate working process. The physical connection to your project and the act of writing down your ideas demands a different level of attention and strengthens your unique relationship to your project.