Understanding the customer journey is critical to optimizing your sales funnel. Through comprehensive, data-driven funnel analysis, we pinpoint where potential buyers drop off and identify opportunities to enhance engagement at every stage. For e-commerce businesses, this might mean uncovering barriers during checkout or refining product page layouts. For B2B services, we assess how leads interact with your content, CTAs, and follow-up processes to uncover missed opportunities. By aligning data with strategic insights, we help you create a frictionless experience that turns interest into action. Whether it’s boosting cart completions or securing that crucial follow-up call, our tailored approach ensures your funnel works harder—and smarter—for your business.
Signups ✦ Purchases ✦ Engagement
Every customer journey has its sticking points. Identifying and addressing them to reduce friction can do wonders for conversion. By analyzing drop-off points, we uncover exactly where prospects disengage—whether it’s abandoning a cart, leaving a form incomplete, or bouncing from a landing page. Our approach dives deep into your data to spot patterns, trends, and behaviors that reveal the “why” behind the “where.” Armed with these insights, we craft optimization strategies to re-engage customers and guide them to the next step in their journey. From reducing friction in key moments to reshaping your messaging, we help you turn lost opportunities into conversions and drive measurable results.
In sales, every interaction matters. Optimizing how leads are nurtured and converted is essential. If you have a sales team, we can help to analyze each touchpoint, from the first conversation to the final close, identifying opportunities to strengthen rapport, address objections, and create trust. By aligning your sales strategies with customer behaviors and expectations, we help your team work smarter. From refining follow-up cadences to crafting compelling pitches, our strategies empower your sales team to build meaningful connections that drive results. When people are at the heart of your process, we ensure your approach is personal, professional, and consistently effective.
Determine & review critical metrics to take an objective look at the existing landscape
Use quantitative data and team feedback to ideate on improvements to systems, processes & pipelines
Determine the areas of highest opportunity to leverage and the risks to mitigate
Deploy outlined strategies to increase predetermined metrics & KPIs
Review the results to determine objective wins, losses and ROI evaluation
Jason is a high-impact sales and operations leader with over twelve years of experience building and growing businesses. Jason’s expertise is in strategic mapping, business and sales strategy and process, account management, relationship-building and communication. He has an entrepreneurial spirit, proven business acumen and a strong ability to understand organizational initiatives while assisting to build structure and track progress against targets. He’s helped two companies grow to and through acquisition.
Jason enjoys running trail ultramarathons, playing music, and being a dad.
Michael is a results-driven marketing professional with extensive expertise in digital growth strategies including; SEO, project management, website optimization, content strategy and branding. Michael has been an architect, building and positioning businesses at the top of their respective verticals, in highly competitive marketplaces.
When he’s not working, you can find Michael playing on stage in Colorado mountain towns or packed venues in Downtown Denver with his band Splendid Blend.
Ready to take your business to the next level? Get in touch and find out how we can help you grow your business.