Lead Generation

Acquire New Customers Through Thoughtful Acquisition

Organic Search: Attracting Leads Naturally

Organic search is a powerful, cost-effective way to generate high-quality leads. By optimizing your website for search engines, we help your business rank higher and reach the right audience at the right time. From keyword research and on-page SEO to content creation and technical optimization, our strategies ensure your site not only attracts visitors but converts them into leads. Whether they’re searching for answers, solutions, or services, we position your brand as the trusted authority they discover first. With a focus on sustainable growth, organic search builds a steady stream of engaged prospects—fueling your pipeline for the long term.

AI-generated responses are increasingly becoming part of lead acquisition strategy. This environment is ever-changing, and we are adapting and adjusting our approaches to incorporate the strategies of our customers to be positioned for growth through these channels.

 ✦ Google

✦ Bing

✦ Chat GPT

✦ Gemini

✦ Perplexity

✦ Duck Duck Go

Content Marketing: Attract, Engage, Convert

Great content does more than inform—it builds trust, showcases your expertise, and drives action. Our content marketing strategies focus on creating valuable resources that speak directly to your audience’s needs and challenges. From blogs and whitepapers to case studies and videos, we craft content that aligns with every stage of the buyer’s journey, ensuring prospects stay engaged from discovery to decision. By combining SEO-driven insights with compelling storytelling, we help your business attract organic traffic, nurture leads, and establish authority in your industry. Content marketing isn’t just about visibility—it’s about delivering value that converts.

Local SEO: Connecting To Your Local Markets

When customers search for services in their area, being visible is key. Our local SEO strategies ensure your business stands out in local search results, driving foot traffic and online inquiries from your target audience. From optimizing your Google Business Profile and managing reviews to refining location-specific keywords and local backlinks, we help you dominate the digital landscape in your area. Whether you’re targeting a neighborhood, city, or region, our tailored approach connects you with nearby prospects ready to take action. Local SEO turns “near me” searches into new opportunities for your business.

Analytics & Performance Tracking: Data-Driven Lead Gen

Knowing what works—and what doesn’t—is critical to optimizing your lead generation efforts. Our analytics and performance tracking solutions give you a clear view of how your campaigns are performing at every stage. From website traffic and conversion rates to lead quality and ROI, we track the metrics that matter most to your business. By leveraging advanced tools and insights, we identify trends, spot opportunities, and fine-tune strategies to maximize results. With data at the core of every decision, you can feel confident that your lead generation efforts are efficient, effective, and always moving forward.

Referral & Affiliate Programs: Leveraging Trusted Connections

Word of mouth remains one of the most powerful tools for generating leads, and referral and affiliate marketing amplify that power. By creating structured programs that incentivize customers, partners, or influencers to recommend your business, we help you tap into networks of engaged prospects. Whether it’s through referral bonuses, affiliate commissions, or exclusive partnerships, we design strategies that reward loyalty and encourage advocacy. With clear tracking systems and performance analysis, you’ll see exactly how these efforts drive measurable growth. Referral and affiliate marketing don’t just expand your reach—they build trust by connecting you with leads through sources they already value.

Content Marketing: Attract, Engage, Convert

Great content does more than inform—it builds trust, showcases your expertise, and drives action. Our content marketing strategies focus on creating valuable resources that speak directly to your audience’s needs and challenges. From blogs and whitepapers to case studies and videos, we craft content that aligns with every stage of the buyer’s journey, ensuring prospects stay engaged from discovery to decision. By combining SEO-driven insights with compelling storytelling, we help your business attract organic traffic, nurture leads, and establish authority in your industry. Content marketing isn’t just about visibility—it’s about delivering value that converts.

Tailored Strategy.

Boutique Service.

Data-Driven.

Trust In Experience & Results

Our Process

Icon of a "1" for the first step in Telescope Mapping's strategic process.

AUDIT

Determine & review critical metrics to take an objective look at the existing landscape

Icon of a "2" for the second step in Telescope Mapping's strategic process.

IDEATE

Use quantitative data and team feedback to ideate on improvements to systems, processes & pipelines

Icon of a "3" for the third step in Telescope Mapping's strategic process.

PRIORITIZE

Determine the areas of highest opportunity to leverage and the risks to mitigate

Icon of a "4" for the fourth step in Telescope Mapping's strategic process.

INTEGRATE

Deploy outlined strategies to increase predetermined metrics & KPIs

Icon of a "5" for the fifth step in Telescope Mapping's strategic process.

ANALYZE

Review the results to determine objective wins, losses and ROI evaluation

Who We've Worked With

Our Team

Image of Telescope Mapping co-founder, Jason Butler

Jason Butler

Growth Strategy, Systems, Sales

Jason is a high-impact sales and operations leader with over twelve years of experience building and growing businesses. Jason’s expertise is in strategic mapping, business and sales strategy and process, account management, relationship-building and communication. He has an entrepreneurial spirit, proven business acumen and a strong ability to understand organizational initiatives while assisting to build structure and track progress against targets. He’s helped two companies grow to and through acquisition.

Jason enjoys running trail ultramarathons, playing music, and being a dad.

Image of Telescope Mapping co-founder, Michael Walters

Michael Walters

Growth Marketing & SEO

Michael is a results-driven marketing professional with extensive expertise in digital growth strategies including; SEO, project management, website optimization, content strategy and branding. Michael has been an architect, building and positioning businesses at the top of their respective verticals, in highly competitive marketplaces.

When he’s not working, you can find Michael playing on stage in Colorado mountain towns or packed venues in Downtown Denver with his band Splendid Blend.

Speak With An Expert

Ready to take your business to the next level? Get in touch and find out how we can help you grow your business.